Alexander Pichugin

Smart Cities PGd.
Behavioural Insights | Citizen Experience | Smart & Sustainable Cities

I am a strong visionary with unique combination of skills and strong passion for human-computer interaction and neuromarketing sciences.
As a perfectionist by nature – since my first working experience – I’ve been constantly looking for a better solution for everything I was involved, and there was the time when I realised importance of the conscious design approach and of careful attention to the details.

I'm co-leading an international strategic marketing and branding agency Great Crew founded in 2011 which is now working with projects from 12 countries and still expanding.

For over 15 years in different areas of design, I had experience in city-scale projects, new brand launches, in-house enterprise systems, etc.
Namely, I had curated creation of branded banking cards for Absolut Bank, created information system architecture and overall UX for the city crowdsourcing portal for Yakutsk, elaborated dozen of investment presentations and startup pitch decks, participated in brand development and marketing activities for several emerging European and Russian brands and startups, created several products including mobile games, Gallerist - an art collection management app, Fin2You - financial advisor service.
Read less