About Leigh

I am a mathematician and economist, working on cognitive and behavioural theories and applying them to the world of economic decisions, pricing and marketing.

I am a co-founder and partner at The Irrational Agency, where I apply behavioural economics to market research. We use psychological interviewing and implicit research tools to help our clients understand their customers: finding out what they really want and how to change their behaviour. Much of this is about measuring the intangible: putting a value onto things that only exist inside the customer's head.

I also have a specialism in pricing, and many of my projects are about... Read more

country

United Kingdom

languages

English

themes

Consumer Behavior, Happiness Economics, Psychology Of Money, Behavioral Economics, Behavioural Economics, Cognitive Economics, Psychology Of Pricing

you can book me for

Conference, Keynote, Workshop

Speaker's fee indication

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