About Leigh

I am a mathematician and economist, working on cognitive and behavioural theories and applying them to the world of economic decisions, pricing and marketing.

I am a co-founder and partner at The Irrational Agency, where I apply behavioural economics to market research. We use psychological interviewing and implicit research tools to help our clients understand their customers: finding out what they really want and how to change their behaviour. Much of this is about measuring the intangible: putting a value onto things that only exist inside the customer's head.

I also have a specialism in pricing, and many of my projects are about... Read more


United Kingdom




Consumer Behavior, Happiness Economics, Psychology Of Money, Behavioral Economics, Behavioural Economics, Cognitive Economics, Psychology Of Pricing

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