About Kristof

Kristof presents his work in academic and professional conferences around the globe every year. He is interested in all aspects of Analytical Customer Relationship Management and Database Marketing, with a strong focus on Customer Intelligence and Social Media & Online Community Intelligence using data- and text-mining techniques.

Kristof is Full Professor of Marketing Analytics, Co-director of IÉSEG’s Expertise Center for Marketing Analytics, and Academic Director of the MSc. in Big Data Analytics for Business at IÉSEG School of Management (Lille|Paris, France) (EQUIS,AACSB,AMBA).

More information about his profile is available via http://www.KristofCoussement.com.




Dutch, English


Big Data, Analytics, Machine Learning, Marketing Analytics, Analytical CRM, CRM, Customer Intelligence, Data Mining, Text Mining

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