Kristof presents his work in academic and professional conferences around the globe every year. He is interested in all aspects of Analytical Customer Relationship Management and Database Marketing, with a strong focus on Customer Intelligence and Social Media & Online Community Intelligence using data- and text-mining techniques.
Kristof is Full Professor of Marketing Analytics, Co-director of IÉSEG’s Expertise Center for Marketing Analytics, and Academic Director of the MSc. in Big Data Analytics for Business at IÉSEG School of Management (Lille|Paris, France) (EQUIS,AACSB,AMBA).
More information about his profile is available via http://www.KristofCoussement.com.
Big Data, Analytics, Machine Learning, Marketing Analytics, Analytical CRM, CRM, Customer Intelligence, Data Mining, Text Mining