My name is Katia, I work as a Content & Innovation Manager at Insites Consulting, a new generation research agency.
Content & Innovation Manager what's that about? Well, it's a mix between research innovation (the R&D side of things, research on research) and marketing.
My areas of expertise are mobile, triggered-based research, behavioral economics (the real why people do the things they do), implicit measurement and making research NextGen proof. Far too often research is not in line with today's reality, so in my work I try to challenge industry standard and I love to talk about that too.
Other interests are branding... Read more
Behavioural Economics, Brand Strategy, Branding, Surveys, Marketing Research, NextGen Research
you can book me for
Conference, Keynote, Webinar, Workshop, Teaching