About Jorge

I help organizations to lead new market challenges from inception to impact under a customer-oriented mindset. 25 years of a wide experience in Strategy, Digital, Business Development, Marketing & Customer Experience at Santander, McKinsey&Co and Accenture provides me with a wide but also hands-on view on how to identify, break out and land the "new concepts" to make them happen in the difficult corporate world.
My passion for customers took me in 2013 to found DEC, the first corporate association for Customer Experience where cases, best practices and solutions from different industries are shared. I firmly believe knowledge has to be... Read more




English, Spanish


Digital Transformation, Corporate Venturing, Customer Experience, Employee Experience, Digital Strategy, Business Strategy, Reinvent Yourself

you can book me for

Conference, Keynote, Moderation

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