About Frie

Passionate about building teams around new business ideas that have the potential to turn into global companies with impact.

Currently unlocking the potential of companies selling through indirect sales at Howaboutsales; together with an amazing team that outsmarts me daily on development, product, sales and marketing.

Copying code on my Commodore 64 in the 80's, I figured out I didn't want to become an Actor and started my career in FMCG. Fascinated by the way corporate organizations took important decisions, I decided to go for a PhD during the weekends with the mission to blend academia with business. During the week I worked as a... Read more




Dutch, English, French


Higher Sales Performance, B2B Sales, Business Management, Consulting, Digital Sales, Saas Strategy, Startup Sales

you can book me for

Conference, Keynote, Webinar, Teaching

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