About erica

Erica has been a leader and innovator in the Australian market research industry for over 19 years. She is valued as a consultant and commentator in the fields of insights, marketing, technology and the future of business. Her agency, DirectionFirst, comprises a team of multi-disciplinary professionals committed to driving their clients’ businesses forward in a world of disruptive change.

Erica understands that businesses today have to be geared up to adapt and re-invent themselves to thrive and she’s a pioneer in delivering the deep, strategic and actionable insights that can inspire and power those shifts.

She is in demand as... Read more





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