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The Power of Storytelling
How leaders use narrative to move organisations — not just inform them
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Data persuades the mind. Story moves the person. The leaders who consistently drive change, mobilise teams, and shape culture are almost always the ones who know how to use narrative. This session introduces WARPS — a practical, memorable storytelling framework designed specifically for business leaders — and shows how the most powerful stories are always about change. Participants examine masterclass examples from politics, film, advertising, and business, then apply the framework to their own strategic challenge. The result is not a presentation technique — it is a leadership capability.
What participants will leave with:
Understand why narrative is the most powerful leadership communication tool available
Recognise the structural difference between information and story
Apply the WARPS framework to construct a compelling story for a real business context
Practise using story to communicate strategy, lead change, and build followership
Leave with a first draft of the story ready to use back at work
The leadership challenges this addresses:
Leaders who communicate strategy through data and logic — and wonder why it doesn't land
Organisations navigating significant change who need to build belief, not just understanding
Senior leaders preparing for board presentations, investor narratives, or all-hands moments
Teams where the official story and the cultural story have quietly drifted apart
John Dore is a keynote speaker, executive educator and award-winning author whose work addresses one of the defining leadership challenges of our time: how to build organisations where talented people pull together — especially in an era defined by hybrid work, AI-driven disruption, and relentless change.
He is the creator of GLUE — a framework for cohesive leadership that transforms disconnected teams into high-performing organisations — and the author of GLUE: Transforming Leadership in a Hybrid World (Routledge, 2024), winner of Business Book of the Year in the Leadership category. The book is endorsed by Gary Hamel, widely regarded as the world's leading management thinker, and innovation strategist Peter Hinssen.
John spent nine years at London Business School, seven of them as Director of the Senior Executive Programme — the world's #1 FT-ranked open executive programme across 18 consecutive editions. In that role he worked with thousands of leaders from over 50 countries, designing and directing programmes that have shaped how major organisations think about leadership, culture and transformation. Before moving into executive education, he held senior leadership roles at Barclays and HSBC, giving him direct experience of leading at scale inside complex global organisations.
He now speaks and works independently, delivering keynotes and workshops for senior corporate audiences — typically Top 100 and C-suite leadership events — for clients including Grundfos, Arla Foods, Franke, HSBC and Quintet Private Bank. He is also a published novelist and optioned screenwriter, which perhaps explains why his audiences consistently describe him as a storyteller as much as a speaker.
John is based in the UK and available for engagements worldwide.
Keynote speaker, author and creator of GLUE — the leadership framework that builds the cohesion organisations need to thrive.
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