Never before have generational differences had such a strong impact on how people choose, buy and engage with brands. From Baby Boomers who are reinventing what it means to grow older, to Gen Z who grew up in a fully digital world, and Gen Alpha who already influence family decisions before they can even read, each generation looks at the world through a very different lens.

In this keynote, Joeri Van den Bergh maps out the mindset, motivations and decision logic of five distinct generations: Baby Boomers, Generation X, Millennials, Gen Z and Gen Alpha. He shows how changes in technology, culture and lifestyle have reshaped their expectations, and how organisations can use these insights to create stronger relationships, sharper innovation and more relevant, more personal experiences.

You will gain a clear framework to understand generational dynamics and translate them into concrete strategic choices. Because in a world of radically different audiences, there is no such thing as a one-size-fits-all approach anymore.