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Strategy requires focus

Choosing less to achieve more

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Many strategic roadmaps become overloaded before execution begins. Not because the strategy is wrong, but because too much change is asked of the organisation at once.


This keynote explores focus as a strategic discipline — the courage to choose, to stop, and to limit change so that progress becomes possible. Not less ambition, but clearer priorities and more consistent execution.

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Frans specializes in guiding executive teams and collaborating with HR partners in the realms of leadership, talent management, and organizational change. Drawing from his extensive professional background at renowned companies such as IBM, Siemens, PwC, and Johnson & Johnson, he now serves as an independent executive coach and talent strategy advisor for Randstad RiseSmart. Frans also contributes his expertise as an executive coach at Vlerick Business School, where he helps current and emerging leaders unlock their full potential.


In addition to his coaching roles, Frans is a sought-after guest speaker at institutions like Antwerp Management School and Artevelde Hogeschool, where he shares his enthusiasm for personal leadership and strives to inspire individuals to achieve their best selves. Through these engagements, Frans collaborates with a diverse range of national and international clients across both private and public sectors. His multifaceted experiences allow him to offer valuable insights and practical strategies tailored to the unique needs of each organization and individual leader, fostering growth, resilience, and success in today's dynamic business environment.

Frans van de Ven

Passionate personal leadership promoter, empowering executive - team - coach, trusted talent strategy adviser

Inspire growth and drive change - #1 speaker agency

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