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START TO POWER
Why muscle strength is your best investment in a long and healthy life.
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We’ve long known that exercise is good for us. But emerging scientific evidence increasingly highlights the importance of muscle strength for both our physical and mental health. This matters more than ever as we live and work longer.
In this interactive keynote, you’ll discover why strength training is one of the best tools for keeping your body strong and fit, supporting your energy levels and ageing well.
START TO POWER shows why investing in muscle strength means investing in your future.
Why strength? Why now?
What happens to muscle mass and strength as we age?
The surprising benefits of strength training
Beyond stronger muscles, discover the links with bone health, metabolism, brain function, mental health, energy, everyday functioning and healthy ageing.
So why aren’t we doing it?
What holds us back? “I don’t have time”, “the gym isn’t for me”, “I’m too old”, “I have bad knees”… And what different forms of strength training are available?
START TO POWER — put it into practice
How do you get started? How often should you train? Which exercises should you do?
Participants discover simple, practical strength exercises they can do at home, at work or at the gym.
Because you’re never too old to get stronger.
Saartje Vandendriessche spent 17 years as a presenter and programme maker at VRT, becoming known for shows including Vlaanderen Vakantieland, Op de man af, Saar in het bos and Beweeg in uw kot.
Today, she channels that same energy into getting others moving. As a keynote speaker, fitness coach and health coach, she inspires businesses and organisations on energy management, strength training and healthy ageing. She shows how targeted choices can help people build energy and become physically stronger.
She keeps challenging herself, too. In autumn 2026, Saartje appears in Expeditie Robinson. From January 2027, she will front Iedereen Beweegt on VTM, a daily exercise programme designed to help people aged 55 and over grow stronger, both physically and mentally, through accessible strength exercises.
Her mission? To show that growing older doesn’t have to mean physical decline.
Keynote speaker, host, health coach and TV presenter inspiring people to boost their energy, build strength and age well.
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