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Selling Starts in the Brain

Customers decide faster than they admit. Often before the conversation really begins.
More detailed information
In this interactive keynote, Dominik Messiaen lets sales professionals experience this firsthand. Through mind illusions, insights from neuroscience, and sharp humour.
You discover how subconscious influence:
accelerates buying decisions
builds trust
subtly steers behaviour
No classic sales tricks. Just psychological insights that work.
You gain immediately applicable techniques that increase conversion.
Smart. Subtle. Successful.
Who is this for?
This keynote is ideal for:
sales professionals who want to hear “yes” more often
account managers aiming to build trust
sellers of complex or premium solutions
sales teams stuck on price, doubt, or delay
What to expect
an energetic and interactive session
surprising mind illusions
recognisable sales situations
techniques you can apply immediately to boost conversion
Inspiring and practical. Tailored to your market and sales context.
Why this works
customers decide largely subconsciously
live experiences make insights stick
explained simply through recognisable examples
Want more from your sales programme?
Combine this keynote with the Persuasive Communication
or Hypnosis workshop for deeper impact and immediate application.
Ask about the options.
Dominik Messiaen takes you on an energetic, interactive, and humorous journey. Through mind illusions, live demonstrations, and surprising interactions, you experience firsthand how
influence, focus, and suggestion truly work.
Insight, experience, and immediate applicability in one keynote
Dominik has 30 years of experience as an illusionist, pickpocket, and hypnotist and is a regular guest on national television. That's why he knows exactly how the subconscious brain functions. He translates this unique background into clear insights you can apply immediately.
What you will discover
How to build trust faster with employees and customers
How to communicate persuasively on both a conscious and subconscious level
How to increase your conversion rates
How to deal with resistance and aggression
How to apply influence techniques ethically and effectively
You gain scientifically grounded insights and real-world examples. Those strengthen your communication and persuasive power significantly.
Who is this for?
Leaders who want to guide their teams more effectively in turbulent times
Sales professionals aiming to increase conversion
Marketers who want to communicate with greater impact
Healthcare and education professionals who want to create stronger connections
Entrepreneurs who want better results with less effort
Why choose Dominik Messiaen?
Lasting impact: you personally experience the power of influence, making the techniques stick
Interactive and engaging: you participate, laugh, and learn by doing
Tailor-made: your organisation and mission are central; every keynote is customised through a prior intake
Internationally deployable
With a Master’s degree in Applied Linguistics, Dominik speaks fluent Dutch, English, French, and German. This makes him an excellent choice for both national and international events.
Trusted by leading organisations
International companies such as Daikin, Inchcape, Promega, Sedgwick, and numerous public-sector organisations rely on his keynotes.
Discover how his keynotes can also create an unforgettable experience for your audience.
Illusionist, pickpocket artist, and hypnotist, combining 30 years of stage experience with insights from neuroscience. He surprises audiences with powerful mind illusions and immediately applicable influence techniques.
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