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Selling Starts in the Brain

Customers decide faster than they admit. Often before the conversation really begins.

More detailed information

In this interactive keynote, Dominik Messiaen lets sales professionals experience this firsthand. Through mind illusions, insights from neuroscience, and sharp humour.


You discover how subconscious influence:

  • accelerates buying decisions

  • builds trust

  • subtly steers behaviour


No classic sales tricks. Just psychological insights that work.

You gain immediately applicable techniques that increase conversion.

Smart. Subtle. Successful.


Who is this for?


This keynote is ideal for:

  • sales professionals who want to hear “yes” more often

  • account managers aiming to build trust

  • sellers of complex or premium solutions

  • sales teams stuck on price, doubt, or delay


What to expect


  • an energetic and interactive session

  • surprising mind illusions

  • recognisable sales situations

  • techniques you can apply immediately to boost conversion


Inspiring and practical. Tailored to your market and sales context.


Why this works


  • customers decide largely subconsciously

  • live experiences make insights stick

  • explained simply through recognisable examples


Want more from your sales programme?


Combine this keynote with the Persuasive Communication

or Hypnosis workshop for deeper impact and immediate application.

Ask about the options.

Request a quote

Dominik Messiaen takes you on an energetic, interactive, and humorous journey. Through mind illusions, live demonstrations, and surprising interactions, you experience firsthand how

influence, focus, and suggestion truly work.


Insight, experience, and immediate applicability in one keynote


Dominik has 30 years of experience as an illusionist, pickpocket, and hypnotist and is a regular guest on national television. That's why he knows exactly how the subconscious brain functions. He translates this unique background into clear insights you can apply immediately.


What you will discover


  • How to build trust faster with employees and customers

  • How to communicate persuasively on both a conscious and subconscious level

  • How to increase your conversion rates

  • How to deal with resistance and aggression

  • How to apply influence techniques ethically and effectively


You gain scientifically grounded insights and real-world examples. Those strengthen your communication and persuasive power significantly.


Who is this for?


  • Leaders who want to guide their teams more effectively in turbulent times

  • Sales professionals aiming to increase conversion

  • Marketers who want to communicate with greater impact

  • Healthcare and education professionals who want to create stronger connections

  • Entrepreneurs who want better results with less effort


Why choose Dominik Messiaen?


  • Lasting impact: you personally experience the power of influence, making the techniques stick

  • Interactive and engaging: you participate, laugh, and learn by doing

  • Tailor-made: your organisation and mission are central; every keynote is customised through a prior intake


Internationally deployable


With a Master’s degree in Applied Linguistics, Dominik speaks fluent Dutch, English, French, and German. This makes him an excellent choice for both national and international events.


Trusted by leading organisations


International companies such as Daikin, Inchcape, Promega, Sedgwick, and numerous public-sector organisations rely on his keynotes.


Discover how his keynotes can also create an unforgettable experience for your audience.

Dominik Messiaen

Illusionist, pickpocket artist, and hypnotist, combining 30 years of stage experience with insights from neuroscience. He surprises audiences with powerful mind illusions and immediately applicable influence techniques.

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