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A New Innovation Paradigm To Make Businesses Win
How Europe Can Become a Real Superpower
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The world your business strategy was built for no longer exists. We are currently going through a Worldshock - the collision of unseen disruptions in society and economy: deglobalization, AI disruption, climate pressure, America's retreat from global leadership. Businesses that want to thrive in the decade ahead need to understand the new innovation paradigm that will be the basis for rebuilding Europe's economy.
In this inspiring keynote, strategic analyst and author Jo Caudron introduces new innovation concepts for Europe and every business in it. He presents a fundamental shift in how companies can build, invest, and compete in the world order of tomorrow. Drawing on his latest book Fuck The System, and other bad ideas for the future, Jo shows why the old logic of competing on cost, scale, and dependency is being replaced by a new logic of sovereignty, transition, and smart strategic positioning.
Why: because the rules of our European economy are being rewritten by the current Worldshock and companies need to understand the shift they will have to make to remain relevant.
How: by understanding and embracing a new innovation paradigm, not as a set of limitations but as guidelines to reinvent the future.
What: pragmatic strategic guidelines that help build strong companies for a new and resilient European economic landscape.
The heart of this keynote is what that paradigm actually means for your business:
Transition thinking: the biggest opportunities of the next decade are in sectors that must transform anyway - energy, mobility, food, housing, defense. Focussing on these industries will help you compete in a new game, not lose in the old economy.
Copy-back: Europe used to be the center of innovation, but we have lost that position to the US and China. How can we reclaim strength by copying-back strategic domains like AI, cloud, digital infrastructure, or defense technology and thus reduce our dangerous dependencies?
Innovation mechanisms: from Porter's Theory to the innovation shelter - limitations and regulations can actually lead to fundamental innovation.
Return on Security: Return on Investment and Return on Equity are no longer the only KPI’s that matter. How can you calculate the cost of security and sovereignty into what you do and how can you access European money to make that happen?
Europe as a startup: what can we learn from the startup scene when it comes to long-term vision, endurance and funding.
7 steps to migrate to sovereign tech: a practical sequence for reducing technology dependencies.
Audiences leave with a solid understanding of the disruptions we face and how this impacts Europe and our (global) economy. They will gain a clear understanding of how this new innovation paradigm can create concrete opportunities for their business.
The paradigm is already shifting, the key question is whether your business can find a position in it.
Jo Caudron is an internationally acclaimed keynote speaker with more than 30 years of experience on stages across Europe and beyond. Known for his inspiring and provocative storytelling, he weaves together insights on disruption, transformation, and the future of our societies. What began as a focus on digital innovation and technology has evolved into a much broader mission: helping organizations, leaders, and citizens understand how profound societal, economic, and geopolitical shifts are reshaping the world — and how we can turn that uncertainty into opportunity.
With seven books and hundreds of keynotes to his name, Jo blends strategic insight with human storytelling. His talks challenge audiences to think differently, to embrace change with optimism, and to build resilience in turbulent times. Whether addressing CEOs, policymakers, or entrepreneurs, Jo’s message is always clear and energizing: transformation is not just about technology — it’s about imagination, courage, and creating meaningful impact in a rapidly changing world.
Jo's keynotes are also available as interactive workshops aimed at jump-starting your board and C-suite in complex and urgent matters.
Transformation strategist, author, and keynote speaker exploring today’s global challenges - turning uncertainty into the next (European) innovation paradigm.
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