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What if AI became your strongest growth lever?
Reinventing growth in the age of AI: strategy, marketing, and performance
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Artificial intelligence marks a structural turning point. It reshapes value chains, growth models, and competitive dynamics. It affects strategy, operations, sales, and communication at the same time.
AI is reshuffling the deck between established leaders and more agile new entrants.
In this session, Dominique offers a concrete, ambitious, and no-frills perspective on this shift. No speculation. A clear and incisive reading of what is happening today in the most high-performing organizations.
What you will discover:
How AI is redefining value creation, from marketing to customer relationships, from supply chain to data.
Real-world use cases deployed in companies, from multinationals to scale-ups: intelligent automation, large-scale personalized content production, augmented sales assistants, new marketing steering tools.
Weak signals that foreshadow tomorrow’s transformations, already being detected by the most attentive organizations.
Key questions for decision-makers:
To what extent are your offerings, customer experiences, and brand identity ready - or not - to integrate AI capabilities?
How is AI reshaping the implicit expectations of your target audiences?
What could disrupt your sector through AI?
Is your organization structurally able to absorb this shift (governance, culture, data, HR)?
What reputational, ethical, legal, and operational risks are linked to rushed or poorly governed adoption?
For executive and marketing leadership teams, this is a high-impact session. The presentation aims to reconcile strategic vision with a bias for action. It equips decision-makers with a demanding, realistic framework focused on the decisions that need to be taken today.
Dominique brings an inspiring reading of the creative opportunities opened up by generative AI for marketing, content, sales, and go-to-market execution.
Dominique Mangiatordi, teaches AI strategy and management at HEC Liège’s School of Management, Solvay Business School, and EDHEC Paris, leads pioneering work on the interplay between artificial intelligence and organizational performance. By unpacking the core dynamics of AI integration, he uncovers how businesses can harness intelligent systems to drive growth—and, in turn, how corporate challenges shape the evolution of AI technologies.
He is the founder and CEO of Ai5, a consultancy dedicated to connecting enterprises with state-of-the-art AI solutions. Under his leadership, Ai5 has developed evidence-based frameworks that simplify complex innovations, guiding international organizations through each step of AI-driven transformation to boost efficiency, agility, and sustainable competitive advantage.
As a prolific lecturer and consultant, Mangiatordi regularly advises boards and decision-makers and delivers keynote presentations at national and international conferences. His talks blend rigorous technology updates with actionable insights and demonstrations, challenging executives to rethink their innovation pathways and embracing AI not as a buzzword but as a tangible driver of value.
Booking Dominique Mangiatordi ensures access to cutting-edge AI research, practical implementation roadmaps, and a wealth of experience in bridging the gap between business strategy and AI enablement. His expertise makes him an invaluable addition to any event focused on AI, digital transformation, innovation strategy, or the future of work.
Dominique Mangiatordi, CEO of Ai5 and professor at Solvay Business School, and EDHEC Paris, bridges businesses and AI by making innovations and pathways clear.
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