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Culture & Business
Culture isn't part of the game - it is the game (Lou Gerstner, IBM)
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There is broad agreement that the culture of an organization is a major value driver of a business. Nevertheless, leaders struggle to (pro-)actively engage with the topic because they consider it 'fluffy' and hence hard to manage.
In this keynote, Marc will introduce you to a data-driven, peer-reviewed and metrics-based approach that will finally give you the tools to visualize en manage the culture of your organization just like you manage your P&L and Balance Sheet.
You will learn how to connect your culture with your strategy and how to actively manage your culture so it supports the delivery of your strategy.
Marc is a serial entrepreneur and author who has lived in Belgium, Luxembourg, Italy, and the UK and has worked with companies in over 25 countries. He holds a Master’s Degree in Engineering from KU Leuven and a Sloan Master in Leadership and Strategy from London Business School.
Through all these experiences, Marc has amassed a wealth of hands-on expertise in managing across cultures on an executive level. He is passionate about using intercultural management and organisational culture as management tools to help optimise the performance of organisations.
He co-authored the book ‘Negotiate like a local, 7 mindsets to increase your success rate in international business’. It features on London Business School’s 2021 recommended reading list, is published in China by Fudan University Press (Shanghai) and most recently it was also published in Japanese.
Serial entrepreneur and author, passionate about intercultural management and organisational culture as business-relevant management tools
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