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Climate-neutral in 2050

How organisations can make a difference
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By 2050, Europe wants to become climate-neutral. But as time goes by, the question arises: how can we ever realise these radical ambitions?
Europe's complex climate policy has barely made an impact on CO2 emissions in the past decade. Yet we do not question the current policy, which focuses on correcting market forces through price instruments, incentives, subsidies and soft regulation. Such an approach assumes that our economic decisions are primarily driven by market forces.
However, according to Nobel Prize winner Herbert Simon (1916-2001), we do not live in a market economy, but in an organisational economy, dominated by private and public organisations that grow by shielding themselves from the unpredictable game of supply and demand.
In this keynote, Johan Albrecht applies Herbert Simon's insights to the climate challenge. He shows that a policy that focuses on market forces can never provoke a systemic change, but also points out the key role that flexible organisations can play in the climate policy of tomorrow.
After all, companies with a Net Zero agenda are today much more ambitious than our governments.
This talk makes clear how we can better mobilise flexible and strong organisations to secure our climate future.
Welcome to the organisational economy!
Prof. Dr. Johan Albrecht is an experienced economist at Ghent University with a broad interest in societal and technological challenges. By combining different disciplines, he brings new insights that help in mastering system dynamics in our changing world.
His key interests relate to broad energy challenges, health care system reforms (with a focus on prevention, integrated care and mental health) and housing policy.
His recent books include "Een zorg minder. Hoe we de geestelijke gezondheid van jongeren kunnen versterken (2024)", "Klimaatneutraal in 2050? (2022)", "Corona Shock" (2020), "Investeer in een gezonde levensstijl. Op weg naar een activerend preventiebeleid" (2020), "Oikonomia" (2018), "Energietrilemma" (2017), and "Het gewicht van vlees" (2016). He is the author of 40 publications in international journals and volumes, and as a scientific advisor, he works for Belgian and international organizations.
When economic analysis meets sustainability and societal challenges
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