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Beyond Cultural Awareness
How to go beyond cultural awareness and develop true intercultural competency as a cornerstone for sustained success.
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In this workshop, which is always customized to the needs of the client, Marc will introduce the participants to Prof. Geert Hofstede's 6D model of national culture.
Using practical examples, games, role play and case studies, participants will learn how to improve their understanding of key cultural differences, what they mean and how to apply these insights into their day-to-day work-life which will immediately increase their effectiveness in areas such as leadership, teamwork, project management, feedback, communication, sales and marketing.
Participants will also have the opportunity to assess their own cultural preferences using a Culture Compass survey and will receive a detailed report with personalised feedback.
Marc is a serial entrepreneur and author who has lived in Belgium, Luxembourg, Italy, and the UK and has worked with companies in over 25 countries. He holds a Master’s Degree in Engineering from KU Leuven and a Sloan Master in Leadership and Strategy from London Business School.
Through all these experiences, Marc has amassed a wealth of hands-on expertise in managing across cultures on an executive level. He is passionate about using intercultural management and organisational culture as management tools to help optimise the performance of organisations.
He co-authored the book ‘Negotiate like a local, 7 mindsets to increase your success rate in international business’. It features on London Business School’s 2021 recommended reading list, is published in China by Fudan University Press (Shanghai) and most recently it was also published in Japanese.
Serial entrepreneur and author, passionate about intercultural management and organisational culture as business-relevant management tools
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