About Alex

Experienced customer research professional who applies his psychology background and his passion for research, design, and innovation to the software industry. My goal is to help teams create remarkable products and services which make people's lives easier and more enjoyable.

Specialties: User needs discovery (qualitative methods), experimental methods and hypotheses testing (quantitative methods), design research, social psychology, individual differences, emotions, cognitive modeling, market segmentation, mental models research, innovation, entrepreneurship.

country

United States

languages

English, Bulgarian

themes

User Experience Customer Research Market Research Usability Design Thinking Innovation Behavioral Economics

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