Tom Palmaerts

One goal in mind: Giving people an appetite for the future.

Tom Palmaerts is a thought leader on consumer attitudes and behaviour in a changing world. He is an awarded keynote speaker, trend consultant, author, and managing partner at Trendwolves, a full-service trend-watching agency with a focus on young consumers and modern families. He is an expert in understanding and finding opportunities in bigger cultural trends.

2019 – Publication of ‘Ready or not. 11 ways to become future proof’ (Lannoo, Dutch)
2017 - Started a little side hustle with three friends: ‘La Madrugada’. A vineyard in Mendoza, Argentina
2015 – Publication of ‘Futures’ (Lannoo, Dutch) co-written with Herman Konings and Joeri Van den Bergh
2014 - Started hosting Futuro getaway sessions in Italy, 3 times a year
2013 – Tom Palmaerts receives the award Trendwatcher of The Year
2010 - Joined music and art community Subbacultcha as a board member
2008 – Awarded “Youth trend specialist of the year” by Dutch trendwatching platform Second Sight
2007 - Joined Trendwolves
2002 - 2007 - Youth Subculture research at Ladda





Dutch, English

Post-Corona Future, HR & Company Culture, Business, Strategy and Management, Mental Resilience & Wellbeing


Future mindset, Young consumers, Vision on 2030, Trend watching

Presentations and Topics

Consumers in 2030

We can’t predict the future, but by framing cultural thrills and innovations we can imaging future possibilities. In this lecture we jump 10 years ahead to understand to biggest societal changes. Future thinking is only interesting when you cans tart working on it today.  Topics: Demographical shifts, Mobility, Cities, Fashion, Food, Technology, Work - life balance.

Future mindset

Are you ready for the future? Are you hesitating what you’d answer? That’s ok. Life goes so fast, that thinking about the future can be quite bedazzling. But how do we become future-proof? Based on his book ‘Ready or not’, Tom gives you concrete ideas and actions to kickstart your future mindset. Topics: Why you need a future mindset, How to see the future, How to navigate change, Uncover your blindspot.

Testimonials & References

“Tom’s talk here in Hong Kong was really stimulating - full of inspiring insights and examples from around the world. We’ve had lots of great feedback from everyone who came.” 

Ollie Cartwright (The Fountain Group)  

“Tom is effervescent, high-spirited and above all FRESH. His work is greatly inspirational.” 

Judith van Vliet (Clariant Milan)  

“An accelerated trip in our today’s future.” 

Eric Geuens (MAPFRE RE MADRID)  

“Tom allows us to identify and anticipate the new trends of tomorrow, to drive our innovation to the next level and inspire our customers.” 

Pascale Meulemeester (Barry Callebaut)

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All our speakers are specialised in online events, from enhanced webinars to special format interactive sessions!