Fredo De Smet

Ask him anything about technology, change and creativity. But also about culture, both in society and organisations.

Fredo - born Frédéric - De Smet graduated in 2001 with a master's degree in Art Science and History, on a philosophical essay questioning the value of reality. This was based on a study about art, film, postmodern philosophy and popular culture.

While writing this manifest, Fredo started working as head of production at the local radio The passion for pop culture resulted in an upbeat career in the local nightlife.
After working as a music producer and curator for over a decade, passing through the cities of Paris, London, Barcelona, New York and others, Fredo engaged in experiential marketing. He developed several initiatives to connect media and audiences (virtual reality, audio stories, Art Fair, conferences), this both as freelance creative and as the entrepreneur behind the concept agency Avenue L.

In the last few years, Fredo has been working as an independent curator & consultant on human/technology relations. In 2015 he started working as an advisor at the public broadcaster VRT and as advising curator for Hello, Robot at Design Museum Ghent. In addition, he manages Gent M, an online publisher/thinktank that expresses views about the ethical and actual impact of technology on our lives through a podcast, among other things.

He'll help you focus on what is not visible.





Dutch, English

Technology, Transformation & Innovation, Post-Corona Future, Mental Resilience & Wellbeing


Culture, Creativity, Digital Humanism, Finding your voice, Value of attention, Executive whispering, Vulnerability and leadership, Ethics

Presentations and Topics

10 steps to digital humanism

In his book Artificial Stupidity, Fredo describes how humans can intervene in the digital world. During this talk, Fredo gives 10 short and easy guidelines to become a digital humanist.

Roll over Beethoven, the problem with creativity

Creativity is an often misunderstood word, something that blocks rather than motivates people and organisations. In this talk you'll learn about the problem of creativity and how to unlock innovation in your company or organisation.

Reboot Spaceship Earth

Are you struggling with the value and purpose of your company in the post corona world? This historic take on the culture of silicon valley, the power of networks and the organise change that will help you find meaning and hope.

Testimonials & References

“In the grey zone of the future he tries to discern rules for an artificial stupidity, which is nothing but an ethic for times of disruption.” 

— Roland Legrand - Senior Journalist, De Tijd.  

“After reading Sapiens and Homo Deus, I was left behind as a young father with a feeling of powerlessness, bitterness and pessimism. Thanks to this book I found a critical yet hopeful view of the future. Fredo's constructive tips for dealing with technology in a healthy way deserve a place in every living room.” 

— Thomas Joos, Founder & CEO HyperNova.

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